The free Ecommerce Model is the simplest structure of the models for forecasting Ecommerce businesses. Creates a forecast of acquisitions, retentions, revenues, acquisition costs, cost of goods sold, CAC and LTV, and is easy to use for ecommerce or transaction-style businesses. I built this tool to help entrepreneurs understand the mechanics behind forecasting the growth and revenues of an ecommerce business, in a package that is easy to use, easy to edit, and easy to understand.

It intentionally simplifies the business down to key inputs, and by default does not include expenses and a calculation of net income.

Optional Historicals sheet allows you to drop in historical cohort retention data to automatically analyze past performance and use past retention to forecast future cohort performance.

For financial statements and full financial reporting, including full support for SaaS and subscription businesses, check out the Standard Financial Model.